Bus Advertising Campaign of the Maldives in South Africa

The Maldives has launched a bus advertising campaign of Maldives in South Africa. Two double Decker buses will feature Maldives from 1st December 2007 to 31st May 2008. These buses will cover main bus routes in Johannesburg.

The objective of this outdoor campaign is to further promote Maldives in South Africa. China Eastern Airline operates four flights per week between Male’ and Johannesburg route using Airbus A340-300 aircraft.

Maldives also held road shows in three big cities in South Africa including Johannesburg during August 2007. South Africa is an important emerging market for Maldives. Maldives welcomed 2487 visitors from South Africa from January to October of 2007.

Source: MTPB