Maldives has initiated a 12 day radio promotional campaign on Magic Radio of the United Kingdom. The main objective of this campaign is to promote and portray the Maldives as an affordable luxury destination. The promotion will be aired 5 times a day.
Presented by Steve Priestley, one of the most popular DJs of the UK, Maldives promotion will be aired on the Magic 105.4 radio station of UK for 12 days from 18 to 30 June. Magic Radio has an audience of over 1.5 million listeners.
The listeners to this promotion have the opportunity to win a holiday in Maldives by participating in a destination quiz. This radio campaign is supplemented with a parallel online campaign on magic radio’s website: http://www.magic.co.uk/maldives
UK is the second largest generating market for the Maldives with a market share of 17.9 percent. Maldives welcomed 107,995 visitors from UK in 2006.