With the holiday season nearing its peak, millions of work-stressed Britons are looking at the grey skies and wondering why they are still here in Blighty. These sentiments are being echoed by less-stressed celebrities who, according to Hello, "are packing their fashionable beach-wear and heading off in search of the perfect summer getaway".
Famous holiday glamour spot Saint Tropez is packing them in as usual, this year hosting the likes of Joan Collins and P. Diddy, with their associated entourages. Original supermodel Cindy Crawford is also on the island at the moment, flying out there last week with her businessman husband to sample the beaches and restaurants.
Following in the footsteps of the stars
Consumers have been searching for destinations favoured by celebrities this summer, according to travel website lastminute.com.
Recently, the Beckhams made a much-trumpeted move to Los Angeles following David Beckham's transfer to LA Galaxy, while Tom Cruise and Katie Holmes are among several Hollywood stars to holiday in the Maldives, after they began their honeymoon there following their wedding last year.
John Bevan, managing director of lastminute.com UK, says: "With the all the interest surrounding celebrities we have definitely seen an increase in searches particularly for destinations frequented by the rich and famous.
"Search results to the Maldives have increased significantly as have results for LA since the recent hype surrounding the Beckham's move."