Thursday, July 5, 2007

Maldives Promoted Via Hong-Kong Based Network

Maldives has been promoted via Phoenix Satellite Television of Hong-Kong.

A 15 second television advertisement of Maldives was aired daily during June. The advertisement was subtitled in Chinese. The main objective of this campaign is to promote Maldives in the Chinese market. Phoenix channel reaches over 42 million households, including more than 140 million viewers in mainland China.

China accounts for 4.4 percent market share of arrivals to Maldives. Maldives welcomed 26,396 visitors from China in 2006.

Source: MTPB

1 comment:

Gary Falkes said...

I don't think that many people think about China as a hot vacation spot. Maybe this will change that. Satellite does reach a lot of viewers.