The Maldives Tourism Promotion Board and representatives from the Maldivian tourism industry have participated in several more travel and trade exhibitions across Europe in January and February, including FESPO in Zurich, BTL in Lisbon, and FITUR in Madrid.
FESPO, BTL, and FITUR are some of the major travel trade exhibitions that take place in important source markets for the Maldives such as Switzerland, Portugal, and Spain. Switzerland already accounts for 4.4 percent of total arrivals to Maldives while Spain and Portugal are potential emerging markets with shares of 1.1 percent and 0.6 percent, respectively.
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