Thursday, July 7, 2011

Mega Maldives boosts Asian services

Mega Maldives Airlines is opening new routes into Asia, chasing the lucrative tourist market.

And the airline, which recently began direct flights between Hong Kong and Malé, has enlisted some famous Chinese celebrities to boost its brand awareness.

Mega Maldives will start flights to Shanghai on the July 15 and to Beijing on July 21.

Miss Asia Pageant of 2008 and ATV artist, Eunis Yao, flew into Malé via Mega Maldives Airlines recently, accompanied by other stars of the Chinese TV show “Delicacies” for Hong Kong’s Asia Television (ATV), including ATV artists Lam Tse Kean and Manecy Chen.

Co-sponsored by Mega Maldives Airlines, ATV filmed at many different locations including Malé and surrounding areas such as the Maldives fish market and the fruits and vegetables market.

Filming has also been scheduled in some of the major resorts of Maldives including Anantara Dhigu Resort & Spa Maldives, Anantara Veli Resort & Spa Maldives, Naladhu Maldives, Anantara Kihavah Villas Maldives, Soneva Fushi by Six Senses and Four Seasons Resort Maldives at Landaa Giraavaru.

It's all aimed at boosting awareness of the picturesque resort destination and entice Chinese to venture to the Maldives.

Mega Maldives Airlines is a joint-venture between Maldivian and US investors and a company incorporated in the Maldives. It commenced flights early in 2011 using a Boeing 767 aircraft.

Its initial plan is to target the Hong Kong, mainland China and other Asian markets, but it has longer term aspirations to serve Europe, Australia and New Zealand.


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