Kuoni, the luxury tour operator, has launched its innovative 'We know what you're thinking' marketing campaign, injecting personality into the search by travellers for a break away from the UK's winter gloom.
Kuoni's luxury holidays offer premium service, destination insight and affordability as well as allowing customers to enjoy savings of up to 40%, plus an additional 5% discount online.
To convey this message in an engaging way, the tour operator has designed a campaign that resonates with customer sentiment and needs as they think about planning their time away from it all. Some of the messages include 'Re-charge your batteries without being charged the earth'; 'Mind, body and soul breaks that are good for your wallet, purse and credit card' and 'I want to broaden my mind not permanently shrink my bank balance'.
The messages reflect the fact that many people have less to spend in today's modern society and are seeking better value for money in the luxury market.
Kuoni has invested in media across the marketing mix to communicate to customers at various touch points including the company's retail stores, the Internet, press advertising, outdoor and radio.
A wide range of holidays are on offer, designed to suit a variety of needs: customers can relax and soak up sun on Maldives holidays; indulge in spa therapy in St Lucia, Thailand or Oman; sign up for adventure in Malaysia, India Peru or Marrakech; encounter game on safari holidays in Kenya; tour around Sri Lanka and much more.
The Kuoni retail stores, which are situated around the UK, are also getting into the sale spirit. Personal travel experts are wearing specially designed shirts are promoting the campaign while large plasma screens show short films of the holidays on offer. Creative window displays will also entice shoppers in-store to avoid the British weather.
To reflect the increasing use of mobile phones to research holidays, Kuoni has also included QR codes in their press advertising. iPhone users will be able to scan the code to download Kuoni's new, innovative and interactive iPhone app and then check out the latest sale offers.
For the latest luxury holiday offers, travellers can visit the Kuoni website.