Friday, November 19, 2010

Viceroy offers first look at Maldives hotel

Viceroy is planning to open its resort in the Maldives next summer with innovative design from Yabu Pushelberg and marking the first hotel for Viceroy outside North America and the Caribbean.

The resort is in the Shaviyani Atoll an hour north of Male and will have just 61 villas but serviced by 215 staff, who will include general manager Uday Rao, who comes with many years experience with Four Seasons, including in Mumbai and the Maldives.

The group insisted its growth – so far in places such as Anguilla, Snowmass Colorado and Miami - would be in absolutely the “right places for the brand” rather following the “bandwagon” growth of some resort groups.

Michael Lorenz, Viceroy’s vice president of sales, said key “sexy cities” such as London, Paris and New York are also in the group’s sights.

Abu Dhabi (Sowwah Island) and Beverly Hills (currently L’Ermitage Beverly Hills) are in development under the Viceroy brand and there could be up to 35 hotels in 10 years time. “There’s no need for speed, just good solid growth,” said Lorenz.

He added: “We will build the brand for our customers and what they want, not for us. This involves everything from listening to guests, to specific travel advisory boards so we know what people look for.”

Lorenz said the Maldives property would have the “amenities of an 120-room property but on just a 60-key island”, including five dining options and an over-water spa. A resort highlight will be the “tree house” beachside lounge (pictured above).

“We offer modern luxury that gives an edge. We have gathered top people from leading companies and are offering what we feel is something different," said Lorenz.


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