Thursday, July 9, 2009

Sri Lanka firm claims 48-pct share of Maldives ice cream market

Sri Lanka's Elephant House brand, part of the John Keells Holdings group, said its ice cream sales in the Maldives had grown strongly to give it a 48 percent share of the narket.

Elephant House ice creams' penetration in the archipelago's retail, modern trade and resort markets was strong, a statement by Ceylon Cold Stores, a JKH subsidiary, said.

"It currently enjoys significant volumes generated from the resort markets which cater almost exclusively to a discerning foreign clientele."

JKH is also one of the biggest resort owners in the Maldives.

"Elephant House Ice Creams, which first entered the Maldives market in June 2000, has been on an upward growth curve over the past nine years," Head of Frozen Confectionary of Ceylon Cold Stores Sector Neil Samarasinghe said.

"We are currently the top player in the Maldives ice cream market with an over 48 percent share, and are proud to compete with major international brands such as Walls, Nestle, and Haagen Daz."

The statement said latest addition to its list of buyers is the up-market Four Seasons Hotel in the Maldives.


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