Maldives-based Universal Resorts held a roadshow in Bangalore recently to promote its resorts in the Indian market. The aim of such road shows, according to Shoumo Mukherjee, General Manager - Sales & Marketing, Universal Enterprises Pvt. Ltd., is to improve their distribution network in India. The company is planning a similar promotional activity in Delhi soon. It is also keen to promote its small 20-cabin cruise liner for island-hopping tours in Maldives.
"Currently Europe is our largest market accounting for 80 per cent of our business. However, we are keen to get more Indians to Maldives and chose Bangalore for the road show as there is a direct flight from Bangalore to Maldives. We want to promote the resorts to the corporates in Bangalore and for this we want to connect with the various implant agents who take care of the travel requirements of these corporates, especially incentive packages," informed Mukherjee.
Of the 11,000 tourists travelling to Maldives annually with an average stay of 11 nights, 7,000 are Indians. The company has resorts that offer value for money with tariff as low as USD 80 and luxury resorts with a minimum tariff of USD 600. According to Mukherjee, one of the key USPs of their resorts is that each one has a private beach accessible only to the guests. The resorts also offer a range of activities like snorkelling, fishing, sunset cruise, sailing, diving, island hopping and numerous water sports. The Group has seven properties in Maldives, one in Seychelles and one in Sri Lanka targeting couples and families.
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